Connecting people to brands

NFC – Tapping along the customer journey

NFC the simple connector

Offering access to content and experiences
Controlled by the user
Simpler than QR or BT connections
Bridging the digital and physical world for dynamic
brand experience

ticketing services
mobile payments
loyalty programmes

brand information and authentication
electronics pairing
sharing web pages, music, videos,
photos and much more

What is NFC? – NFC stands for Near Field Communication

It is a wireless technology that uses the radio field to send and receive various content.There are two components to successful NFC connectivity – the programmed tag and the reader – like an NFC-enabled mobile phone.
NFC tags are small, lightweight assemblies that can be attached to just about anything.Each tag combines a tiny computer chip, smaller than a grain of sand, with an antenna that picks up electromagnetic energy beamed at it from the NFC mobile phone. When the tag senses the energy, it identifies itself with a unique number, and the reader can write to it and read its content.

Some facts on NFC