Monthly Archives: November 2014

BMW and SPIEGEL WISSEN team up to create the first mass-produced NFC print ad in Germany

BMWSPIEGELPrintAd1The NFC enabled ad can be found in 165.000 copies of the October issue of Spiegel Wissen. NFC smartphone users can launch the new BMW iApp by simply placing their phone on the ad. They can then explore a range of interactive information and services that demonstrate BMW‘s sustainable mobility capabilities.
In this way, NFC provides advertisers with the chance to enrich the reader experience by providing valuable extras – seamlessly merging physical and digital worlds. As NFC lets you also gather data about each action, advertisers can now gain a better understanding of how consumers are interacting with their brand content.

NFC-workshops for brands, publishers, agencies and retail

Want to be up to date with Near Field Communication (NFC)? The Smart Media Days in Hamburg and Cologne will give agencies, retail, product developers and members of the media technological insight and creative ideas for the usage of this unique contact technology. Find all the info about the Smart Media Days here.

NFC-Praxisworkshops für Marken, Verlage, Agenturen und den Handel

Machen Sie sich fit in Near Field Communication (NFC): Auf den Smart Media Days in Hamburg und Köln können sich Handel, Agenturen, Markenartikler und Medienschaffende technisches Verständnis und kreative Anregungen für die Anwendung der einzigartige Kontakttechnologie holen. Hier gibt es alle Infos zu den Smart Media Days.