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BVDW Guide “Proximity Solutions – Smart Technologies to create digital touchpoint”

Consumer’s path into the store becomes more and more individual and unique. The smartphone delivers relevant insights pre-store, in-store, after purchasing and attends the consumer while using the product during the whole lifecycle. Beside the optimized purchase journey the relationship to the customer becomes a snowballing role. Consumers expect much more than a working product. They are looking for individual services, a direct communication with the brand and – across all channels and touchpoints – a seamless unique experience.

By 2020 customer experience will be the „key brand differentiator“ and will push aside price and product. 86% of the consumers will pay more for an enhanced customer experience (Walker Customers 2020: The Future of B-to-B Customer Experience) .

The biggest challenge for brands will be a seamless experience across all touchpoints.

To turn a „Maybe I should have bought this…“ into a purchase anytime and anywhere– brick-and-mortar or online – will be an additional value of a digitalized customer journey. It needs extensive data to realize this. And customers are willing to provide these for a better experience.

And for all this bildschirmfoto-2016-09-09-um-14-10-38you need proximity solutions. Technologies, such as NFC, beacons, GPS/Geofencing or QR, complement each other, provide a seamless experience and massive insights for further development.

Bundesverband Digitale Wirtschaft e.V. with his Focus Group Mobile released the guide “Proximity Solutions – Smart Technologies to create digital touchpoints” which explains how retailers and brands can use proximity solutions to gain mobile data and create a meaningful experience for the consumer.

To read the full BVDW guide “Proximity Solutions – Smart Technologies to create digital touchpoints” (German) complete with case studies, click here

Consortium to develop NFC packaging across UK supply chain

The Centre cpiconsortiumfor Process Innovation (CPI) has formed a specialist consortium to create a UK manufacturing supply chain that will support the widespread adoption of NFC packaging. The three year project aims to “develop new processes, equipment and applications to enable the high volume manufacturing — billions or even trillions — of printed electronic components that incorporate NFC,” the company says.

“The project is providing a technology platform to develop new, innovative and novel functionalities and applications, alongside the building of specialist skills and capabilities,” CPI adds. “A key emphasis is to apply highly automated and high speed integration techniques to meet targets costs of 1% per NFC tag.

See full article on NFC World+

NFC powered musical jacket and first NFC music album deck

British singer-songwriter Beatie Wolfe promotes her new single “Take me Home” with a very special jacket – designed by Mr. Fish, who created designs for David Bowie or Mick Jagger – and demostrates music as wearable: When someone taps it with his phone it brings up a page showcasing Wolfe’s new single.

“I just wanted to bring back — or sort of revive — the best of that tangibility, that storytelling and that sense of ceremony that I experienced as a kid,” she said. “But make people that were streaming and downloading from iTunes and all of that, make them really want to engage with it.”

She’s also turned her album “Montagu Square” into a deck of NFC-enabled cards — just tap your phone on a card and you can listen to one of the songs on the album.

Apple joins NFC Forum

Logo nfc forumNearly one year after launching its first devices with NFC chips, the iPhone 6 and iPhone 6 Plus, to enable the Apple Pay mobile payments system, Apple has joined the official NFC Forum as a top-tier sponsor.
This week, Apple made it clear that NFC technology is a high priority for the company both now and in the future.
“The top tier of NFC Forum membership, sponsor membership, entitles an organization to a seat on the NFC Forum board of directors, the association’s governing body,” NFC Forum director Paula Hunter said in a statement. “We are delighted to welcome Apple to our board of directors as an NFC Forum sponsor member.”
Apple isn’t saying much on the matter, but its focus on the NFC Forum speaks volumes on its behalf with regard to the importance of NFC to the future of Apple’s products and services.

Tago Arc: E Ink Bracelet with endless designs

 tago arc


L!BER Technology from Boston, MA., created a wearable whose display design can be changed continuously. A combination of E Ink and NFC makes this happen. And: It needs no charge!

It is simple to use:
•    Create or choose a design from thousands of unique designs in the tago app.
•    Download it on to your smartphone
•    Tag it onto the bracelet in the go, anytime anywhere without having to recharge it ever!
Find out more

Lego Dimensions: NFC-enhanced figurines

legoLego Dimensions is an upcoming action-adventure video game published and distributed by Warner Bros. Interactive Entertainment. It follows the “toys-to-life” format. The player has Lego figurines which can be placed onto the portal and bring them directly into the video game. Sales start in Europe: End of September 2015.

Official Trailer