Category Archives: Market news

Consortium to develop NFC packaging across UK supply chain

The Centre cpiconsortiumfor Process Innovation (CPI) has formed a specialist consortium to create a UK manufacturing supply chain that will support the widespread adoption of NFC packaging. The three year project aims to “develop new processes, equipment and applications to enable the high volume manufacturing — billions or even trillions — of printed electronic components that incorporate NFC,” the company says.

“The project is providing a technology platform to develop new, innovative and novel functionalities and applications, alongside the building of specialist skills and capabilities,” CPI adds. “A key emphasis is to apply highly automated and high speed integration techniques to meet targets costs of 1% per NFC tag.

See full article on NFC World+

NFC powered musical jacket and first NFC music album deck

British singer-songwriter Beatie Wolfe promotes her new single “Take me Home” with a very special jacket – designed by Mr. Fish, who created designs for David Bowie or Mick Jagger – and demostrates music as wearable: When someone taps it with his phone it brings up a page showcasing Wolfe’s new single.

“I just wanted to bring back — or sort of revive — the best of that tangibility, that storytelling and that sense of ceremony that I experienced as a kid,” she said. “But make people that were streaming and downloading from iTunes and all of that, make them really want to engage with it.”

She’s also turned her album “Montagu Square” into a deck of NFC-enabled cards — just tap your phone on a card and you can listen to one of the songs on the album.

Apple joins NFC Forum

Logo nfc forumNearly one year after launching its first devices with NFC chips, the iPhone 6 and iPhone 6 Plus, to enable the Apple Pay mobile payments system, Apple has joined the official NFC Forum as a top-tier sponsor.
This week, Apple made it clear that NFC technology is a high priority for the company both now and in the future.
“The top tier of NFC Forum membership, sponsor membership, entitles an organization to a seat on the NFC Forum board of directors, the association’s governing body,” NFC Forum director Paula Hunter said in a statement. “We are delighted to welcome Apple to our board of directors as an NFC Forum sponsor member.”
Apple isn’t saying much on the matter, but its focus on the NFC Forum speaks volumes on its behalf with regard to the importance of NFC to the future of Apple’s products and services.

Tago Arc: E Ink Bracelet with endless designs

 tago arc


L!BER Technology from Boston, MA., created a wearable whose display design can be changed continuously. A combination of E Ink and NFC makes this happen. And: It needs no charge!

It is simple to use:
•    Create or choose a design from thousands of unique designs in the tago app.
•    Download it on to your smartphone
•    Tag it onto the bracelet in the go, anytime anywhere without having to recharge it ever!
Find out more

Lego Dimensions: NFC-enhanced figurines

legoLego Dimensions is an upcoming action-adventure video game published and distributed by Warner Bros. Interactive Entertainment. It follows the “toys-to-life” format. The player has Lego figurines which can be placed onto the portal and bring them directly into the video game. Sales start in Europe: End of September 2015.

Official Trailer

Touchabels: Vergessen unmöglich

Das neue Start-up Iria ( hilft mit seinen “smart everyday helpers” und einer App für Android Smartphones, Lieblingssachen wieder ausfindig zu machen und Aufgaben nicht zu vergessen. Einfach Touchable aufkleben – dann geht nichts mehr  verloren und das persönliche Dashboard erinnert an unerledigte Aufgaben. Beispiele für Touchables sind: Barfinder, Apple a Day, Workout, Housekeeper,  Happy Plant oder auch Washer.


washerComputer Bild hat Touchables getestet. Realisiert wird die Anwendung durch NFC-Sticker mit einem NTAG213-Chip von NXP.

Hier geht es zu Touchables auf Facebook oder direkt zur App.

Studie belegt starke Akzeptanz von NFC

Das NFC-Forum hat eine Studie durchführen lassen, um mehr über die Akzeptanz von NFC durch Verbraucher zu erfahren. Das Ergebnis: Mehr als 75% der Teilnehmer waren „mit ihrer NFC-Erfahrung sehr zufrieden” – im Vergleich zu einer Zufriedenheitsrate von 53% für QR-Codes. Die Befragten gaben Bestnoten für Geschwindigkeit, Einfachheit und Kontrolle von NFC. Das komplette White Paper mit dem Titel „How changing consumer preferences create new opportunities for retailers“ ist ab sofort verfügbar und kann hierConsumerPreferences8_WithLogo-509x1024 angefordert werden.

BMW and SPIEGEL WISSEN team up to create the first mass-produced NFC print ad in Germany

BMWSPIEGELPrintAd1The NFC enabled ad can be found in 165.000 copies of the October issue of Spiegel Wissen. NFC smartphone users can launch the new BMW iApp by simply placing their phone on the ad. They can then explore a range of interactive information and services that demonstrate BMW‘s sustainable mobility capabilities.
In this way, NFC provides advertisers with the chance to enrich the reader experience by providing valuable extras – seamlessly merging physical and digital worlds. As NFC lets you also gather data about each action, advertisers can now gain a better understanding of how consumers are interacting with their brand content.