Digital Easter egg hunt on an out of home poster

mobiThis year mobilcom-debitel invited people to a digital egg hunt on an out of home poster (2,50 m x 3,50 m).

All they needed was their NFC enabled smartphone. While searching with their smartphone the users received hints as text messages such as “A bit further left” and when hitting the right NFC tag they were linked to a mobile responsive registration page to enter the raffle.