HID Global®, a worldwide leader in secure identity solutions, and Tamoco, a global leader in mobile marketing technology and analytics, today announced the successful use of HID Trusted Tag Services™ in the world’s first out-of-home (OOH) promotional campaign for Tribeca Film Festival 2014. Over the course of the four-day promotion, film fans seeking free passes “tapped” promotional posters 8,195 times with 1,156 unique mobile devices.
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