Grafik_HowDoeasitwork

For all those actions no app is needed!

WiFi

WiFi

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Bluetooth

Bluetooth

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Contact

Contact

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Custom

Custom

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Facebook

Facebook

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Foursquare

Foursquare

SMS

SMS

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Call

Call

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URL

URL

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YouTube

YouTube

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Twitter

Twitter

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Coupon Link

Coupon link



A new way of ANALYZING CONSUMER BEHAVIOR, using real-time data and analytics. Brand owners can now get a better understanding of how customers are interacting with a broad variety of their brand assets. They can overlay sales data with interaction data to determine if their contactless communications provides uplift in sales, customer satisfaction or other success metrics.

Direct data transfer
Kreis1 Share a contact
Kreis Connect to Wi-Fi or
    Bluetooth

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Direct actions
Kreis1 Open a pre-configured app

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Standard cellular
Kreis1 Make a call or send
     prepopulated SMS
     messages

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Cloud based
Kreis1 Open a web page & gather
     product information
Kreis Offers, deals or location
     based promotions
Kreis Like, Tweet or Check-in
Kreis Map a location
Kreis1 Download all forms of content
Kreis Download an app

 


Content can be changed dynamically

CMS
The NFC tag hands over a link, that leads to data on a back end system. Changing the information in the back end influences the content that is displayed to the user -without the need to reprogram the NFC tag

APP
The device of a user reads the ID of a specific NFC tag and a preloaded / activated application decides about the content that gets displayed

Content can be delivered based on variables such as time of the day or number of scans

Location

Location

Time

Time

Handset

Handset

Sequence

Sequence

External data triggers, e.g. weather

External data triggers, e.g. weather


Rich analytics can provide insights for customer acquistion and retention

Icons_Grafik1
Engagement
Get to know how often tags are tapped on
a daily, weekly or monthly basis and who is
engaging with your NFC campaign
(unique device users).
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Location
Gain further insight and control by being
able to map campaigns to locations
or publication issues.
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System & Browser
Get insights on traffic sources of your
customers, including type of phone,
OS used, browser, unique phone ID
etc.