Samsung promotes their new Cord-free Fitness Earbuds ‘Gear IconX‘ in several European Condé Nast brands (August issue) as advertorials with NFC-Tag.NFC smartphone users tapping can explore a range of headset features and recieve a 10% off voucher.
This year mobilcom-debitel invited people to a digital egg hunt on an out of home poster (2,50 m x 3,50 m).
All they needed was their NFC enabled smartphone. While searching with their smartphone the users received hints as text messages such as “A bit further left” and when hitting the right NFC tag they were linked to a mobile responsive registration page to enter the raffle.
The NFC enabled ad can be found in 165.000 copies of the October issue of Spiegel Wissen. NFC smartphone users can launch the new BMW iApp by simply placing their phone on the ad. They can then explore a range of interactive information and services that demonstrate BMW‘s sustainable mobility capabilities.
In this way, NFC provides advertisers with the chance to enrich the reader experience by providing valuable extras – seamlessly merging physical and digital worlds. As NFC lets you also gather data about each action, advertisers can now gain a better understanding of how consumers are interacting with their brand content.