This year mobilcom-debitel invited people to a digital egg hunt on an out of home poster (2,50 m x 3,50 m).
All they needed was their NFC enabled smartphone. While searching with their smartphone the users received hints as text messages such as “A bit further left” and when hitting the right NFC tag they were linked to a mobile responsive registration page to enter the raffle.
Want to be up to date with Near Field Communication (NFC)? The Smart Media Days in Hamburg and Cologne will give agencies, retail, product developers and members of the media technological insight and creative ideas for the usage of this unique contact technology. Find all the info about the Smart Media Days here.
Machen Sie sich fit in Near Field Communication (NFC): Auf den Smart Media Days in Hamburg und Köln können sich Handel, Agenturen, Markenartikler und Medienschaffende technisches Verständnis und kreative Anregungen für die Anwendung der einzigartige Kontakttechnologie holen. Hier gibt es alle Infos zu den Smart Media Days.