Tag Archives: Near-field Communication

BVDW Guide “Proximity Solutions – Smart Technologies to create digital touchpoint”

Consumer’s path into the store becomes more and more individual and unique. The smartphone delivers relevant insights pre-store, in-store, after purchasing and attends the consumer while using the product during the whole lifecycle. Beside the optimized purchase journey the relationship to the customer becomes a snowballing role. Consumers expect much more than a working product. They are looking for individual services, a direct communication with the brand and – across all channels and touchpoints – a seamless unique experience.

By 2020 customer experience will be the „key brand differentiator“ and will push aside price and product. 86% of the consumers will pay more for an enhanced customer experience (Walker Customers 2020: The Future of B-to-B Customer Experience) .

The biggest challenge for brands will be a seamless experience across all touchpoints.

To turn a „Maybe I should have bought this…“ into a purchase anytime and anywhere– brick-and-mortar or online – will be an additional value of a digitalized customer journey. It needs extensive data to realize this. And customers are willing to provide these for a better experience.

And for all this bildschirmfoto-2016-09-09-um-14-10-38you need proximity solutions. Technologies, such as NFC, beacons, GPS/Geofencing or QR, complement each other, provide a seamless experience and massive insights for further development.

Bundesverband Digitale Wirtschaft e.V. with his Focus Group Mobile released the guide “Proximity Solutions – Smart Technologies to create digital touchpoints” which explains how retailers and brands can use proximity solutions to gain mobile data and create a meaningful experience for the consumer.

To read the full BVDW guide “Proximity Solutions – Smart Technologies to create digital touchpoints” (German) complete with case studies, click here

Touchabels: Vergessen unmöglich

Das neue Start-up Iria (www.touchables.io) hilft mit seinen “smart everyday helpers” und einer App für Android Smartphones, Lieblingssachen wieder ausfindig zu machen und Aufgaben nicht zu vergessen. Einfach Touchable aufkleben – dann geht nichts mehr  verloren und das persönliche Dashboard erinnert an unerledigte Aufgaben. Beispiele für Touchables sind: Barfinder, Apple a Day, Workout, Housekeeper,  Happy Plant oder auch Washer.

 

washerComputer Bild hat Touchables getestet. Realisiert wird die Anwendung durch NFC-Sticker mit einem NTAG213-Chip von NXP.

Hier geht es zu Touchables auf Facebook oder direkt zur App.

The Digitally Enhanced Shopper Journey: NFC and BLE

The retail industry is in the midst of a dramatic shift: in-store foot traffic is down, online research is up and smartphones are becoming increasingly important to customers’ shopping journey. ‘Everywhere commerce’, a term coined by the Futures Company, has arrived and is here to stay. Increasingly connected shoppers expect a seamless, multichannel experience when engaging with stores virtually or physically. By 2016, Forrester predicts that connected retail will influence 44% of retail sales.

See more info here