Tag Archives: NFC tag

BMW and SPIEGEL WISSEN team up to create the first mass-produced NFC print ad in Germany

BMWSPIEGELPrintAd1The NFC enabled ad can be found in 165.000 copies of the October issue of Spiegel Wissen. NFC smartphone users can launch the new BMW iApp by simply placing their phone on the ad. They can then explore a range of interactive information and services that demonstrate BMW‘s sustainable mobility capabilities.
In this way, NFC provides advertisers with the chance to enrich the reader experience by providing valuable extras – seamlessly merging physical and digital worlds. As NFC lets you also gather data about each action, advertisers can now gain a better understanding of how consumers are interacting with their brand content.

SMARTRAC and PROVA Group Join Forces to Enhance Product Authentification

SMARTRAC and PROVA Group have announced their cooperation to leverage NFC technology and cloud-based services to ensure collectible items and brand goods are authenticated. Global counterfeiting and product piracy damages may reach a stunning $1.7 trillion in 2015 according to a study* by the International Chamber of Commerce. The partnership between SMARTRAC and PROVA will reduce that amount by enabling consumers and companies to use NFC tags embedded in brand items to verify their originality with a smartphone app.

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HID Global, Tamoco Unveil Results of First Tribeca Film Festival Promotion

HID Global®, a worldwide leader in secure identity solutions, and Tamoco, a global leader in mobile marketing technology and analytics, today announced the successful use of HID Trusted Tag Services™ in the world’s first out-of-home (OOH) promotional campaign for Tribeca Film Festival 2014. Over the course of the four-day promotion, film fans seeking free passes “tapped” promotional posters 8,195 times with 1,156 unique mobile devices.
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