SMARTRAC and PROVA Group have announced their cooperation to leverage NFC technology and cloud-based services to ensure collectible items and brand goods are authenticated. Global counterfeiting and product piracy damages may reach a stunning $1.7 trillion in 2015 according to a study* by the International Chamber of Commerce. The partnership between SMARTRAC and PROVA will reduce that amount by enabling consumers and companies to use NFC tags embedded in brand items to verify their originality with a smartphone app.

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