The NFC enabled ad can be found in 165.000 copies of the October issue of Spiegel Wissen. NFC smartphone users can launch the new BMW iApp by simply placing their phone on the ad. They can then explore a range of interactive information and services that demonstrate BMW‘s sustainable mobility capabilities.
In this way, NFC provides advertisers with the chance to enrich the reader experience by providing valuable extras – seamlessly merging physical and digital worlds. As NFC lets you also gather data about each action, advertisers can now gain a better understanding of how consumers are interacting with their brand content.